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From “What to Cook?” to Your Product: Creating Food Content for TikTok Search
A useful recipe starts with a real question. Here’s how food brands can plan TikTok content around the meals, ingredients and cooking problems their audience wants help with.
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TikTok’s New Comment Features: What Food Brands Should Try Next
TikTok is introducing more ways to respond through voice, polls and photos. Here’s how food brands can turn these features into useful audience conversations.
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Jasmine “Cilik Celik Ramadan 2026”
A creator campaign that brought Jasmine closer to Malaysian families during Ramadan through trusted parenting voices on TikTok and Instagram.
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SEDAPEDIA: Merdeka Facebook Live Campaign
A lively cooking session that promoted SEDAPEDIA’s Merdeka contest through food and festive content.
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Aji-Shio: Facebook Live Cooking Demo
A live cooking session created to promote Aji-Shio’s Egg-stra Shiok contest and encourage viewers to take part.
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Jasmine: Chinese New Year Influencer Campaign
A creator campaign that introduced the benefits of Jasmine Sunwhite Rice through festive Chinese New Year content.
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Ayam Brand: Facebook Live Cooking Series
Four live cooking sessions showcasing Ayam Brand’s Asam Pedas Cooking Paste and Coconut Milk through practical recipes.
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ADELA Baking Class
An interactive baking class featuring Chef Anis Nabilah, created to help ADELA connect with its audience through a fun, hands-on experience.
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Ajinomoto: Campur, Campur Siap! Contest
A social media contest created to grow awareness, encourage participation, and get more people talking about Ajinomoto’s campaign.
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Bright Cow Cooking Demo
Campaign Overview Strategic Objective Execution & Collaboration Strategy Final Performance ResultsTotal Video Views: 210 views.Total Engagement: 89 actions.Average Engagement Rate: 42.38% (calculated against total views). Standout Performer: The culinary host and Chef Lin generated exceptional real-time interest during the product specialty segments. Peak live viewership reached 17 concurrent users. Have…
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