Build Your Career in Food Marketing

What you will do

• Turn each brand’s monthly content plan into concepts, scripts and shot lists
• Shoot short-form video and photos, in our studio and on location
• Watch trends daily on TikTok, Instagram and Threads, and pitch ideas for each brand
• Produce trend-reactive content within 24–48 hours
• Work with our editors, chefs and on-screen talent
• Track how your content performs and learn from it

What we are looking for

• A portfolio of short-form videos you made yourself (TikTok, Reels or Shorts)
• Strong ideas and storytelling; you can explain a concept quickly
• Confident shooting with a phone or camera: framing, lighting, sound
• A real interest in food and in what’s trending in Malaysia
• Fast and reliable: you deliver when you say you will
• Fluent in Bahasa Malaysia, our main content language; English and Chinese are an advantage

Bonus points

• Video editing with CapCut
• Comfortable on camera
• Experience with AI content tools
• Food styling or cooking skills

Working arrangement

Full-time or part-time/freelance. You do not need to be in the office every day, but you must be able to come to our Petaling Jaya studio for shoots, discussions and team meetings. Attractive salary for full-time, or attractive per-project rates for part-time and freelance.

How to apply

Email team@icookasia.digital with: (1) links to three videos you created, with a line on what you did in each; (2) one trend you would jump on this week for a food brand, and how you would do it; (3) whether you are applying for full-time, part-time or freelance.

What you will do

• Plan media and budgets for client campaigns with our operations lead and account managers
• Set up and optimise Meta ads across Facebook and Instagram
• Run Meta CPAS campaigns with clients’ Shopee and Lazada stores: catalogue set-up, collaborative ads, retargeting, ROAS optimisation
• Run TikTok ads and TikTok Shop ads, including Video Shopping Ads, LIVE Shopping Ads and GMV Max
• Set up and check tracking: Meta Pixel and Events Manager, TikTok Pixel and Events API
• Check performance weekly and deliver a monthly report per client with clear recommendations
• Brief our content team on what ad creatives to produce next, based on results

What we are looking for

• Hands-on experience running Meta CPAS campaigns for brands on Shopee or Lazada
• Hands-on experience with TikTok Shop ads
• Proven results you can show: ROAS, cost per purchase or sales uplift, with the budget context
• Comfortable with Meta Business Manager, Commerce Manager and TikTok Business Center
• Able to explain performance in plain language to non-technical clients
• Organised and reliable: campaigns launch on time, reports arrive on time
• Fluent in Bahasa Malaysia and English

Bonus points

• Shopee Ads or Lazada Sponsored Solutions
• Google Ads or YouTube
• FMCG or food brand experience
• Basic creative judgement: you can tell a strong hook from a weak one

Working arrangement

Part-time freelance, remote. A weekly check-in with our operations lead, and client kick-off meetings when needed. Work is done inside our or the client’s ad accounts. Attractive retainer or per-campaign rates, based on scope.

How to apply

Email team@icookasia.digital with: (1) two campaigns you ran, one Meta CPAS and one TikTok Shop, with the objective, budget range and results; (2) your rate: monthly retainer per client, or per campaign; (3) your availability per week.

What you will do

• Be the day-to-day contact for your clients
• Plan content strategy and the monthly content calendar for each account
• Brief our Content team clearly and review the work against the brief
• Manage client approvals, publishing and community management
• Deliver a monthly performance report with numbers, insights and next ideas
• Own account performance, working with our performance lead on paid media
• Spot opportunities to do more for each client

What we are looking for

• 1–3 years in an agency or brand social media role; strong fresh graduates with relevant internships are welcome
• Very responsive with clients: you reply fast, keep them informed and never leave a message hanging. This is the main criterion
• Organised and reliable: calendars and reports go out on time
• A clear writer, comfortable presenting to clients
• Understands what makes social content perform
• Fluent in Bahasa Malaysia and English
• Food or FMCG experience is a plus

Working arrangement

Full-time or part-time/freelance, hybrid. We are flexible on hours as long as your accounts are well managed and you are responsive to clients. Client meetings happen occasionally, at the client’s office or ours in Petaling Jaya, and you will attend team meetings. Attractive salary for full-time, or retainer per account for part-time and freelance.

How to apply

Email team@icookasia.digital with your CV, one example of a social media account or campaign you managed and what it achieved, and whether you are applying for full-time, part-time or freelance.

What you will do

• Translate and adapt each month’s content into Chinese for XiaoHongShu: captions, on-screen text, titles, hashtags and covers
• Plan and publish the XiaoHongShu calendar, in sync with the brand’s other platforms
• Run the community: replies, comments and messages, and pass enquiries to the account manager
• Follow XiaoHongShu trends and propose what to adjust
• Report monthly: followers, reach, engagement, saves, what worked

What we are looking for

• Native or near-native written Chinese (Simplified), and able to read English and Bahasa Malaysia
• An active XiaoHongShu user who knows what performs there; an account you have grown or managed is a strong plus
• Interest in food and cooking; culinary or food-service background is a plus
• Organised and responsive
• Experience with WeChat, Douyin or Weibo is a plus

Working arrangement

Part-time or freelance, remote, with a weekly check-in and client meetings when needed. Monthly retainer based on scope. The project starts in January 2027; we are shortlisting now so the right person is ready and briefed before launch.

How to apply

Email team@icookasia.digital with a short note in Chinese about a food brand you think does XiaoHongShu well and why, links to any XiaoHongShu accounts you have run, your rate and your availability.

What you will do

• Plan and publish daily Threads posts for iCookAsia and client food brands
• Write hooks, threads, polls and replies that start conversations and get people talking
• Watch trends, news and viral topics in Malaysia every day, and jump on the right ones quickly
• Reply to comments, mentions and DMs promptly and keep conversations going
• Work with our Content team to repurpose videos and posts for Threads
• Track followers, reach, replies and reposts, and share a short monthly report on what worked

What we are looking for

• Threads accounts you have grown yourself, with numbers to show it (followers, reach, engagement)
• Always in the loop: you know what’s trending, what people are talking about and the latest memes
• Very responsive: Threads moves in real time, so you reply quickly, including outside normal office hours when a conversation is live
• Strong, natural writing in Bahasa Malaysia and English, with the casual Malaysian tone that works on Threads
• A real interest in food and in the food scene in Malaysia
• Reliable and consistent: you post on schedule without being chased

Bonus points

• Experience managing brand accounts, not just a personal one
• Also active on X or TikTok
• Basic Canva skills for simple visuals
• Experience with scheduling tools such as Meta Business Suite

Working arrangement

Freelance or part-time, fully remote. Monthly check-in with our Content team, plus quick coordination on WhatsApp when needed. Monthly retainer per account. You start with one account, with the opportunity to take on more of our food brand clients over time.

How to apply

Email team@icookasia.digital with the subject “Threads Account Executive” and include: (1) links to Threads accounts you have grown, with the numbers; (2) one example post you wrote that did well, and why you think it worked; (3) your monthly rate and your availability.

Freelance / part-time · Remote, with occasional visits to our Petaling Jaya office

• Social media templates, campaign visuals and branded content for food brands
• Strong layout and typography; consistent with each brand’s guidelines
• Canva and Adobe (Photoshop, Illustrator); AI design tools are a plus

To apply: email team@icookasia.digital with the subject “Graphic Designer”, your portfolio, your rate and your availability.

Freelance / part-time · Remote

• Animated social posts, video intros and outros, kinetic text and simple explainers
• After Effects, CapCut or similar; delivers in social-ready formats
• AI video and animation tools are a plus

To apply: email team@icookasia.digital with the subject “Motion Graphics Designer”, links to your motion work, your rate and your availability.

Freelance · Shoots at our Petaling Jaya studio and on location · Paid per shoot

• On-camera talent for POV, storytelling and trend-based TikTok content for food brands
• Natural on camera, comfortable acting and improvising, reliable on shoot days
• Fluent in Bahasa Malaysia; other languages are a plus

To apply: email team@icookasia.digital with the subject “TikTok Content Talent”, links to videos you appear in, your rate and your availability.

Freelance · Shoots at our Petaling Jaya studio and on location · Paid per shoot

• Chefs and cooks for recipe videos, cooking demos and live sessions
• All backgrounds welcome: healthy eating, pastry and baking, food service, home cooking
• Comfortable on camera and able to explain a recipe clearly

To apply: email team@icookasia.digital with the subject “Chef Talent”, your background, specialities and any videos of you cooking, your rate and your availability.