We help food brands find the right creators and manage every part of the campaign, from strategy and briefing to content approval, publishing, and reporting.
The Wrong Creators
A large following does not always mean the creator reaches the people most likely to care about your product.
Weak Briefing and Coordination
Without clear direction and careful management, content can miss the campaign message, timeline, or brand requirements.
No Clear Measurement
When goals and KPIs are not agreed from the start, it becomes difficult to understand what the campaign achieved.
We solve these problems with careful creator selection, clear campaign management, and reporting built around your objectives.
WHY iCOOKASIA
We combine food marketing experience, creator relationships, and hands-on campaign management to help brands run campaigns with greater confidence.
We understand how to introduce food products through content that feels useful, relevant, and natural.
We recommend creators based on audience, content quality, brand suitability, and campaign goals.
Our relationships with Malaysian food and lifestyle creators help us find suitable partners across different audiences and formats.
Your campaign is managed by one experienced team from planning to final reporting.
We coordinate the strategy, creators, content, timelines, and reporting so your team has one clear point of contact throughout the campaign.
Campaign goals, KPIs, audience planning, creator research, platform recommendations, and budget guidance.
Outreach, rate negotiation, agreements, onboarding, schedules, and payment coordination.
Campaign briefs, product delivery, creative guidance, content reviews, approvals, captions, and publishing requirements.
Campaign monitoring, performance reporting, content comparison, and recommendations for future campaigns.
Community building, recipe content, live sessions, ads
Visual storytelling, Reels, Stories, product showcases
Short-form video, trending content, viral recipe clips
Long-form recipe videos, brand documentaries
Behind-the-scenes updates, quick takes, community conversation
We confirm the audience, goals, platforms, timing, and budget.
We recommend suitable creators and explain why they fit.
We manage agreements, delivery, approvals, and timelines.
We coordinate publishing and report on the agreed metrics.
See how we have helped food brands work with relevant creators, produce authentic content, and reach new audiences.
A creator campaign that brought Jasmine closer to Malaysian families during Ramadan through trusted parenting voices on TikTok and Instagram.
A creator campaign that introduced the benefits of Jasmine Sunwhite Rice through festive Chinese New Year content.
We assess audience relevance, content quality, engagement, brand suitability, platform fit, and campaign goals. Follower count is considered, but it is not the only factor.
It depends on your objective, audience, platforms, timeline, and budget. We may recommend a focused group of creators or a broader campaign, depending on what is most suitable.
Yes. We provide a recommended shortlist with the reasons behind each selection. Your team reviews and approves the creators before outreach or confirmation.
Timing depends on the number of creators, content requirements, approval process, and campaign dates. We will provide a clear schedule before the campaign begins.
No agency can guarantee reach, engagement, or sales. We reduce risk through careful creator selection, clear briefs, campaign management, and performance tracking against agreed goals.
Pricing depends on the scope, number of deliverables, production requirements, campaign duration, and support needed. Tell us about your project and we will recommend a suitable approach with a quotation.
Tell us about your product, audience, campaign goal, and budget. We'll recommend a creator campaign approach that fits your brand.