Spritzer Sparkling: Nanas Laici Raya Campaign

November 8, 2026

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Spritzer wanted Sparkling Mineral Water to be seen as a Raya drink ingredient rather than just bottled water. iCookAsia Digital built the campaign around one simple recipe, Nanas Laici Sparkling, a pineapple and lychee drink that needs no added sugar, then put it out through four food creators, our own recipe video, and an article on the iCookAsia platform.

Campaign Overview

Client: Spritzer
Product: Spritzer Sparkling Mineral Water
Campaign: Nanas Laici Sparkling, a Ramadan and Raya drink recipe
Period: Ramadan and Raya season
Market: Malaysia
Deliverables: one iCookAsia recipe video, four creator recipe videos, one recipe article, and distribution across Facebook, Instagram, TikTok, YouTube and the iCookAsia website

Strategic Objective

Position Spritzer Sparkling as an ingredient for Raya entertaining, not only a drink on its own
Give audiences one recipe simple enough to actually make during the festive rush
Reach Malaysian home cooks through voices they already follow
Hit the client’s view, reach and engagement targets for the campaign window

Execution & Collaboration Strategy

One recipe, many voices. Every creator made the same drink, Nanas Laici Sparkling, in their own style, so the campaign had a single clear message while each video still felt like the creator’s own.
Built for the festive table. The recipe was positioned as a drink to serve guests during Raya, needing only canned pineapple, lychee and Spritzer Sparkling, with no added sugar.
Staggered creator posts. The four creators published across four consecutive days in early April, keeping the recipe in feeds through the run up to Raya.
Our own production alongside the creators. iCookAsia produced its own recipe video and published it with a supporting article, so the campaign also lived on a platform we control.
Multi platform by design. The same recipe was cut for Facebook, Instagram, TikTok and YouTube Shorts rather than posted in one format everywhere.

From the Campaign