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Lesaffre: Ramadan & Raya 2026 KOL Campaign
Two Malaysian creators and one Singapore creator turned Saf-instant® Gold 11g into Raya baking content that reached 409,613 people on TikTok and Instagram.
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Spritzer Sparkling: Ramadan Raya 2026 Media Campaign
5 food KOLs and 3 iCookAsia recipe videos turned Spritzer Sparkling into a Raya kitchen ingredient, delivering 3.69M video views and 71K engagements.
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Jasmine “Cilik Celik Ramadan 2026”
A creator campaign that brought Jasmine closer to Malaysian families during Ramadan through trusted parenting voices on TikTok and Instagram.
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Jasmine: Chinese New Year Influencer Campaign
A creator campaign that introduced the benefits of Jasmine Sunwhite Rice through festive Chinese New Year content.
