
5 food KOLs and 3 iCookAsia recipe videos turned Spritzer Sparkling into a Raya kitchen ingredient, delivering 3.69M video views and 71K engagements.

A creator campaign that brought Jasmine closer to Malaysian families during Ramadan through trusted parenting voices on TikTok and Instagram.

A creator campaign that introduced the benefits of Jasmine Sunwhite Rice through festive Chinese New Year content.