Jasmine: Chinese New Year Influencer Campaign

Objective:

This campaign was designed to educate consumers on the benefits of Jasmine Sunwhite rice, specifically during the festive Chinese New Year season. The goal was to connect with the Chinese community, increasing awareness and positioning Jasmine Sunwhite as the go-to choice for CNY celebrations.

Our Approach:

To make a meaningful impact, we partnered with top Key Opinion Leaders (KOLs) who resonate with the Chinese community. These KOLs created authentic content that highlighted the quality and benefits of Jasmine Sunwhite rice, showcasing it as an essential ingredient in traditional and festive dishes.

Results:

Number of Videos Produced: 7
Total Video Views: 290,587
Total Engagements: 8,745
Average Engagement Rate: 5.95%

The campaign not only drove visibility for Jasmine Sunwhite but also strengthened brand loyalty within the target community.

What we do / provide:

1. KOL research
2. KOL management
3. Product fullfilment
4. Payment management
5. Campaign promotion – social media postings and ad