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TikTok Shop’s New Standalone App: What It Means for Brands in Malaysia
TikTok Shop now has its own app in Malaysia. What changes for brands selling through short videos and LIVE, what’s still unknown, and what to test first.
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KEWPIE: 100th Anniversary Recipe eBook
A 116 page recipe eBook marking 100 years of KEWPIE Mayonnaise, with 50 recipes built for Malaysian kitchens.
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Spritzer Sparkling: Nanas Laici Raya Campaign
A Raya drink recipe built around Spritzer Sparkling, carried by four food creators and iCookAsia’s own channels.
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Lesaffre: Video Editing and Adaptation
Three editing jobs that put existing Lesaffre footage to work in a new market, at a trade show, and after the event.
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Jasmine “Min Min” Brand Mascot Design
A rice grain character designed to front Jasmine’s content across digital, retail and events.
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Beras ERA #SinarUntukGaza Campaign
A nine month humanitarian campaign for Beras ERA Cap Sinar Timur, amplified through Pantai Timur creators and the brand’s own channels.
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Lesaffre: Ramadan & Raya KOL Campaign
Two Malaysian creators and one Singapore creator turned Saf-instant® Gold 11g into Raya baking content that reached 409,613 people on TikTok and Instagram.
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KEWPIE: Karnival Rakyat x Midnight Havoox Fun Run
Event videography, photography, live social updates and TikTok content for KEWPIE at a four-day carnival and midnight fun run in Johor Bahru.
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How to Plan a 30-Day Social Media Content Calendar for a Malaysian Food Brand
A content calendar should help a food brand decide what to say, why it matters and who will make it happen. Filling boxes with “post a recipe” or “follow a trend” is only the beginning. A useful food brand social media content calendar connects audience needs with product priorities and…
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SAJI: Frying Fat Technical Video
A side-by-side frying test that shows commercial kitchens how SAJI Frying Fat performs over 10 rounds of frying.
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