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KEWPIE: Karnival Rakyat x Midnight Havoox Fun Run
Event videography, photography, live social updates and TikTok content for KEWPIE at a four-day carnival and midnight fun run in Johor Bahru.
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How to Plan a 30-Day Social Media Content Calendar for a Malaysian Food Brand
A content calendar should help a food brand decide what to say, why it matters and who will make it happen. Filling boxes with “post a recipe” or “follow a trend” is only the beginning. A useful food brand social media content calendar connects audience needs with product priorities and…
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SAJI: Frying Fat Technical Video
A side-by-side frying test that shows commercial kitchens how SAJI Frying Fat performs over 10 rounds of frying.
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Lesaffre: Styled Bakery Photography
Styled hero photography for eight Lesaffre bakery recipes, shot alongside the recipe videos for one consistent look across video and stills.
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Lesaffre: TikTok Management & Ads for Asia Pacific
Running Lesaffre APAC’s TikTok with recipe videos, motion graphics and targeted ads, delivering 263K views and 4,076 new followers in one month.
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Lesaffre: Bakery Recipe Video Production
10 bakery recipe videos, from croissants to pandan babka, showing how Lesaffre yeast and ingredients perform in real bakes.
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Lesaffre: Technical Product Videos for Bakers
14 hand-demo technical videos, with Japanese versions, that explain Lesaffre’s yeast and bread improvers to professional bakers across Asia Pacific.
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Spritzer Sparkling: Ramadan Raya 2026 Media Campaign
5 food KOLs and 3 iCookAsia recipe videos turned Spritzer Sparkling into a Raya kitchen ingredient, delivering 3.69M video views and 71K engagements.
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How to Measure Food Influencer Campaign Results Beyond Views and Likes
A campaign report arrives with a large view count and a collection of positive comments. The next question from the brand team is predictable: what did that activity contribute to the business? Measuring food influencer marketing ROI starts before the first post goes live. Agree on the intended outcome, decide…
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Instagram Reels Ads for Food Brands: How to Turn Creator Content Into a Paid Campaign
A creator’s recipe video attracts thoughtful comments and saves. Your marketing team wants more potential customers to see it. Turning that video into a paid campaign starts with a different question: what should the additional reach achieve? Instagram Reels ads for food brands can introduce a product, support consideration or…