-
Instagram Reels Ads for Food Brands: How to Turn Creator Content Into a Paid Campaign
A creator’s recipe video attracts thoughtful comments and saves. Your marketing team wants more potential customers to see it. Turning that video into a paid campaign starts with a different question: what should the additional reach achieve? Instagram Reels ads for food brands can introduce a product, support consideration or…
-
Food Video Production in Malaysia: What Should Your Brand Include in the Brief?
A request for “three food videos” leaves plenty unanswered. Are they recipe tutorials, creator-led demonstrations or paid ads? Must the product label remain visible? Will the same footage be needed in vertical and landscape formats? A useful brief resolves those questions before cameras arrive. For food video production in Malaysia,…
-
TikTok Shop in Malaysia: What Food Brands Should Learn From the Latest Discovery Commerce Push
TikTok’s latest Malaysia update puts LIVE shopping in focus. Here is a practical way for food brands to test demonstrations, creators and product offers together.
-
How to Choose the Right Food Influencer for Your Brand
The right food creator should fit your audience, product and campaign objective. Use these checks to build a shortlist with a clear reason behind every choice.
-
From “What to Cook?” to Your Product: Creating Food Content for TikTok Search
A useful recipe starts with a real question. Here’s how food brands can plan TikTok content around the meals, ingredients and cooking problems their audience wants help with.
-
TikTok’s New Comment Features: What Food Brands Should Try Next
TikTok is introducing more ways to respond through voice, polls and photos. Here’s how food brands can turn these features into useful audience conversations.
-
Jasmine “Cilik Celik Ramadan 2026”
A creator campaign that brought Jasmine closer to Malaysian families during Ramadan through trusted parenting voices on TikTok and Instagram.
-
SEDAPEDIA: Merdeka Facebook Live Campaign
A lively cooking session that promoted SEDAPEDIA’s Merdeka contest through food and festive content.
-
Aji-Shio: Facebook Live Cooking Demo
A live cooking session created to promote Aji-Shio’s Egg-stra Shiok contest and encourage viewers to take part.
-
Jasmine: Chinese New Year Influencer Campaign
A creator campaign that introduced the benefits of Jasmine Sunwhite Rice through festive Chinese New Year content.
