About iCookAsia Digital
Food Marketing Built on Real Experience
iCookAsia Digital is a Malaysian food marketing agency helping F&B brands create content, manage campaigns, and connect with the right audiences.
Our experience began with building our own food media community. Today, we use what we have learned to help brands communicate more clearly and grow with confidence.
OUR STORY
From Food Media to Food Marketing
iCookAsia began in 2008 as TryMasak, a platform created to share practical Malaysian recipes online. What started as a personal project grew into a food media community across our website and social platforms.
Building that community taught us how people discover, watch, share, and respond to food content. We later brought that experience into iCookAsia Digital, helping food and F&B brands develop content and campaigns for Malaysian audiences.
2008
TryMasak was launched as an online Malaysian recipe platform.
iCookAsia Media
The platform expanded across its website and major social channels.
iCookAsia Digital
Our agency was established to support food and F&B brands with content, campaigns, and digital marketing.
WHY iCOOKASIA
A Team That Understands Food Marketing
Food Industry Focus
We specialise in food and F&B, giving our team practical experience with recipes, products, creators, campaigns, and Malaysian food audiences.
Our Own Food Community
Building iCookAsia Media gave us direct experience creating food content and growing an audience across digital platforms.
Strategy and Production Together
Our team can manage the thinking, creative development, production, publishing, and campaign coordination.
Practical Campaign Support
We communicate clearly, identify potential issues early, and recommend solutions based on the campaign goal.
OUR TEAM
Meet the People Behind iCookAsia Digital
Our team brings together strategy, content production, creative, social media, and food marketing experience.
Ezmir
Founder and Managing Director
Ezmir leads the agency’s direction, partnerships, and client relationships, drawing on his experience building iCookAsia since 2008.
Fazli
Head of Digital and Operations
Fazli oversees digital strategy, agency operations, and the day to day management of client accounts.
Liyana
Head of Content and Production
Liyana leads creative development, recipe content, food production, and video projects.
Nani
Digital Creative Manager and AI Content Strategist
Nani leads visual creative work and explores practical ways to use AI within the agency’s content process.
Syiqin
Social Media Manager
Syiqin develops content plans and manages social media publishing and community engagement for clients.
Yuni
Social Media Manager
Yuni manages content calendars, social media execution, and ongoing client account activity.
Anees
Social Media Executive and iCookAsia Media Editor
Anees supports client social media execution and manages editorial publishing for iCookAsia Media.
Supporting Network: We also work with chefs, food stylists, photographers, videographers, creators, and production specialists based on each project’s needs.
OUR EXPERIENCE
Experience You Can See in the Work
18 years
Building iCookAsia since 2008
50+
Food and F&B brands supported
2500+
Recipe videos produced
95+
Social media campaigns managed
Brands We Have Worked With
We have supported food and F&B brands across content production, social media, creator campaigns, promotions, and digital marketing.
A Note From Our Founder
“iCookAsia started with a simple goal: to help people connect through food. That same purpose continues today as we help brands create useful content and build stronger relationships with their audiences.”
Ezmir, Founder, iCookAsia Digital
Looking for a Food Marketing Partner
Tell us about your brand, your goals, and the support you need. We'll help you identify the right place to start.