Since 2008, iCookAsia has helped Malaysians discover recipes, cooking ideas, and food products. Today, we help brands connect with that community through trusted content across our website and social channels.
About iCookAsia
iCookAsia began as TryMasak in 2008, when our founder started recording his mother’s recipes to help his wife learn to cook. Those videos soon reached a much wider audience of Malaysians looking for practical recipes and kitchen inspiration.
Today, iCookAsia is a food media community across our website, Facebook, YouTube, Instagram, and TikTok. Connecting people through food remains at the heart of everything we create.
iCookAsia has been recognised for its contribution to Malaysia’s digital food and media industry.
First Live Internet Broadcast of Non-Stop Cooking Show (24 Hours)
Recognising iCookAsia’s achievement in building a significant YouTube subscriber community
Winner — Best of Media and Entertainment (as TryMasak)
Finalist — Best New Media
Malaysia International Gastronomy Festival 2016
MAHA 2018
iCookAsia creates and shares food content across our website and social channels.
Recipes, articles, and brand features
Videos, live content, and community campaigns
Recipes, demonstrations, and branded series
WHY iCOOKASIA
iCookAsia is entering a new phase of growth, with fresh content, a clearer channel strategy, and new opportunities for brand partnerships.
Part of Malaysia’s online food space since 2008.
Strategy, production, publishing, and distribution managed by one experienced team.
Content formats designed around recipes, products, food education, and audience engagement.
LIFETIME iCOOKASIA MEDIA PERFORMANCE
Choose a focused content placement or combine several formats into a wider campaign across iCookAsia’s channels.
Recipe videos, product integrations, and branded food stories featuring your product naturally.
Advertorials, product features, sponsored posts, and campaign announcements.
Cooking demonstrations, live streams, contests, and audience engagement activities.
Multi-platform campaigns combining video, articles, social content, live activity, and promotion.
Our Audience
iCookAsia reaches Malaysian food lovers who actively look for recipes, cooking ideas, product recommendations, and new food experiences.
Women
Aged 25 to 44
Based in Klang Valley
Recipes, cooking ideas, food products, and food discovery
Our Work
See how food brands have used iCookAsia content, channels, and community to support their campaigns.
5 food KOLs and 3 iCookAsia recipe videos turned Spritzer Sparkling into a Raya kitchen ingredient, delivering 3.69M video views and 71K engagements.
We offer sponsored food content, articles and social features, live content, community campaigns, and integrated multi-platform partnerships. We will recommend the most suitable format based on your goals and budget.
Yes. iCookAsia Digital can manage the strategy, concept, production, publishing, and reporting based on the agreed partnership scope.
Yes. Campaigns can combine our website, Facebook, YouTube, Instagram, and TikTok. The recommended channel mix depends on your audience and content format.
Our community is primarily made up of Malaysian food lovers interested in recipes, cooking ideas, products, and food discovery. Detailed audience information is available in our Media Kit.
Investment depends on the content format, production requirements, number of channels, campaign duration, and promotional support. Contact us for a recommendation and quotation.
Tell us about your brand, audience, and campaign goal. We'll recommend a media partnership that fits your needs.
