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KEWPIE: 100th Anniversary Recipe eBook
A 116 page recipe eBook marking 100 years of KEWPIE Mayonnaise, with 50 recipes built for Malaysian kitchens.
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Spritzer Sparkling: Nanas Laici Raya Campaign
A Raya drink recipe built around Spritzer Sparkling, carried by four food creators and iCookAsia’s own channels.
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Lesaffre: Video Editing and Adaptation
Three editing jobs that put existing Lesaffre footage to work in a new market, at a trade show, and after the event.
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Jasmine “Min Min” Brand Mascot Design
A rice grain character designed to front Jasmine’s content across digital, retail and events.
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Beras ERA #SinarUntukGaza Campaign
A nine month humanitarian campaign for Beras ERA Cap Sinar Timur, amplified through Pantai Timur creators and the brand’s own channels.
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Lesaffre: Ramadan & Raya KOL Campaign
Two Malaysian creators and one Singapore creator turned Saf-instant® Gold 11g into Raya baking content that reached 409,613 people on TikTok and Instagram.
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KEWPIE: Karnival Rakyat x Midnight Havoox Fun Run
Event videography, photography, live social updates and TikTok content for KEWPIE at a four-day carnival and midnight fun run in Johor Bahru.
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SAJI: Frying Fat Technical Video
A side-by-side frying test that shows commercial kitchens how SAJI Frying Fat performs over 10 rounds of frying.
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Lesaffre: Styled Bakery Photography
Styled hero photography for eight Lesaffre bakery recipes, shot alongside the recipe videos for one consistent look across video and stills.
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Lesaffre: TikTok Management & Ads for Asia Pacific
Running Lesaffre APAC’s TikTok with recipe videos, motion graphics and targeted ads, delivering 263K views and 4,076 new followers in one month.
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