
A creator campaign that brought Jasmine closer to Malaysian families during Ramadan through trusted parenting voices on TikTok and Instagram.

An interactive baking class featuring Chef Anis Nabilah, created to help ADELA connect with its audience through a fun, hands-on experience.

Four live cooking sessions showcasing Ayam Brand’s Asam Pedas Cooking Paste and Coconut Milk through practical recipes.

A creator campaign that introduced the benefits of Jasmine Sunwhite Rice through festive Chinese New Year content.

A live cooking session created to promote Aji-Shio’s Egg-stra Shiok contest and encourage viewers to take part.

A lively cooking session that promoted SEDAPEDIA’s Merdeka contest through food and festive content.

Campaign Overview Strategic Objective Execution & Collaboration Strategy Final Performance ResultsTotal Video Views: 210 views.Total Engagement: 89 actions.Average Engagement Rate: 42.38% (calculated against total views). Standout Performer: The culinary host and Chef Lin generated exceptional real-time interest during the product specialty segments. Peak live viewership reached 17 concurrent users. Have…
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