
10 bakery recipe videos, from croissants to pandan babka, showing how Lesaffre yeast and ingredients perform in real bakes.

14 hand-demo technical videos, with Japanese versions, that explain Lesaffre’s yeast and bread improvers to professional bakers across Asia Pacific.

5 food KOLs and 3 iCookAsia recipe videos turned Spritzer Sparkling into a Raya kitchen ingredient, delivering 3.69M video views and 71K engagements.

A creator campaign that brought Jasmine closer to Malaysian families during Ramadan through trusted parenting voices on TikTok and Instagram.

An interactive baking class featuring Chef Anis Nabilah, created to help ADELA connect with its audience through a fun, hands-on experience.

Four live cooking sessions showcasing Ayam Brand’s Asam Pedas Cooking Paste and Coconut Milk through practical recipes.

A creator campaign that introduced the benefits of Jasmine Sunwhite Rice through festive Chinese New Year content.

A live cooking session created to promote Aji-Shio’s Egg-stra Shiok contest and encourage viewers to take part.

A lively cooking session that promoted SEDAPEDIA’s Merdeka contest through food and festive content.