Online or On Site
Create a Cooking Experience Around Your Brand
A live cooking demonstration gives people a chance to see your product being used, learn something useful, and interact with your brand in the moment.
We help shape the concept, develop the recipes, coordinate the people involved, and manage the experience from preparation to completion.
Whether it happens through Facebook or TikTok Live or at a physical event, we make sure the product remains part of the story.
Choose Your Format
Online
Online Live Cooking Demonstrations
Connect with your audience through a live cooking session on Facebook or TikTok.
Our team can coordinate the chef, host, recipes, live production, platform setup, audience questions, comments, and supporting social media updates.
Suitable for:
- Product launches
- Festive campaigns
- Educational sessions
- Brand collaborations
- Live product demonstrations
- Community engagement
- Online workshops
On-Site
On-Site Cooking Demonstrations
Bring an interactive cooking experience to your event, exhibition, retail activation, roadshow, or venue.
Our chef demonstrates the recipes while the host guides the session, highlights the product, and interacts with the audience.
Suitable for:
- Exhibitions and trade events
- Product launches
- Retail activations
- Roadshows
- Corporate events
- Festivals
- Community events
- Hotel or venue collaborations
What Is Included
Everything needed for an engaging cooking demonstration.
1
Stage 1
Plan
- Concept and Session Planning: We plan the theme, product focus, session format, duration, audience, key messages, and event flow.
- Recipe Development: We develop suitable recipes that feature the product naturally and can be demonstrated clearly within the available time.
- Run of Show: We prepare a structured plan covering the introduction, recipe steps, product messages, audience interaction, giveaway moments, and closing.
2
Stage 2
Prepare
- Chef Coordination: We provide or coordinate a suitable chef who can prepare the recipes, explain the process, and represent the campaign professionally.
- Host Coordination: Where required, we provide a host to introduce the session, interact with the chef, communicate the brand message, and engage the audience.
- Promotional Creative: We can prepare announcement posts, countdown content, reminders, event details, and supporting captions.
3
Stage 3
Go Live
- Live Production Support: For online sessions, we coordinate streaming, camera views, audio, lighting, internet checks, and platform requirements. For on-site sessions, we coordinate demonstration requirements with the client, organiser, venue, and appointed technical team.
- Audience Engagement: Our team monitors questions and comments, identifies useful prompts, and helps the host respond during the session.
- Social Media Story Coverage: A supporting team member can capture behind-the-scenes moments, recipe steps, event activity, and audience interaction for Stories.
4
Stage 4
Complete
- Event Reporting: We provide a summary of the completed session and available engagement or attendance information.
- Optional fulfilment and agreed content delivery, where added.
Online Live Production
Designed for a Smooth Online Session
For Facebook and TikTok Live sessions, we help coordinate the technical and content requirements before the broadcast begins.
Online production requirements:
- Client social media account access
- Platform Live eligibility
- Stable internet connection
- Camera and audio setup
- Suitable lighting
- Product and ingredient preparation
- Streaming orientation
- Comment monitoring
- Moderation and escalation plan
- Technical rehearsal
- Backup connection or recording plan
Important platform note: The client account must meet the selected platform’s current Live requirements. Platform features, eligibility, audience tools, and limitations should be checked before the format is confirmed.
On-Site Event Support
Ready for Your Event and Audience
For on-site demonstrations, we work with the client, organiser, and venue to coordinate the cooking requirements and session flow.
On-site requirements:
- Venue and demonstration area
- Cooking equipment
- Electrical supply
- Water and cleaning access
- Ingredients and product stock
- Preparation and storage area
- Audio and microphone setup
- Display screen if required
- Audience seating or viewing area
- Safety and venue requirements
- Event access and setup time
- Product sampling plan if applicable
Important event note: Venue rental, travel, accommodation, permits, special equipment, ingredients, samples, and third-party technical services should be confirmed and quoted based on the event location and requirements.
Audience Engagement
Keep the Audience Involved
A live demonstration works best when the audience feels part of the experience. The chef focuses on cooking while the host and support team keep the session moving and encourage participation.
Engagement activities:
- Live questions and answers
- Product-related questions
- Cooking tips and substitutions
- Audience polls
- Comment prompts
- Taste or texture discussions
- On-site audience interaction
- Simple games or giveaways
Optional Services
These services can be added to a demonstration and are not included in the standard package.
Optional
Giveaway Management
Add a simple giveaway to encourage audience participation during the session. We can support the mechanic, prize recommendation or sourcing, instructions, entry monitoring, winner selection, verification, communication, and fulfilment. Management, prize costs, and delivery fees are quoted separately.
Optional
Paid Event Promotion
Promote the demonstration before it begins through targeted advertising on Facebook, Instagram, or TikTok. Paid promotion can build awareness, reach selected audiences, generate reminders or registrations, and support event visibility. Management and media spending are quoted separately.
Optional
Post Event Content
Turn the demonstration into additional content such as a full recording, recipe edit, highlight video, chef tips, product clips, Reels, TikTok edits, behind-the-scenes content, event recap, or photography.
Why Work With iCookAsia Digital
Food Content Experience
Our food-content experience helps us plan recipes and demonstrations that are practical, visually engaging, and suitable for the product.
Chef and Host Coordination
We bring together suitable chefs and hosts who can communicate naturally and keep the session engaging.
Complete Event Support
Planning, recipes, creative, talent, production, audience engagement, and event coverage can be coordinated by one team.
Online and On-Site Capability
We can produce a live social media session or support a physical demonstration at the client’s event.
Product Integration
We plan the recipes and flow so the product remains visible and relevant without making the session feel forced.
More Content From One Event
Where required, we capture and repurpose the session into useful social media content.
Our Work
Live Cooking Demonstrations We Have Produced
Explore online and on-site cooking sessions created to educate, engage, and bring food brands closer to their audiences.
-
Ayam Brand: Facebook Live Cooking Series
Four live cooking sessions showcasing Ayam Brand’s Asam Pedas Cooking Paste and Coconut Milk through practical recipes.
-
Aji-Shio: Facebook Live Cooking Demo
A live cooking session created to promote Aji-Shio’s Egg-stra Shiok contest and encourage viewers to take part.
-
SEDAPEDIA: Merdeka Facebook Live Campaign
A lively cooking session that promoted SEDAPEDIA’s Merdeka contest through food and festive content.
How We Work
1
Understand the Event
We discuss the product, campaign, audience, format, platform or venue, timing, and objectives.
2
Develop the Concept and Recipes
We propose the direction, recipes, product integration, chef, host, and audience activities.
3
Plan the Production
We prepare the run of show, promotional materials, technical setup, ingredients, equipment, and team responsibilities.
4
Rehearse and Test
For online sessions, we test the stream, internet, cameras, audio, lighting, and access. For on-site sessions, we confirm the venue setup, equipment, timing, and event requirements.
5
Deliver the Demonstration
The chef, host, production team, and engagement staff manage the session and audience experience.
6
Complete the Campaign
We coordinate optional fulfilment, deliver agreed content, and prepare the session summary or report.
Frequently Asked Questions
Do you offer online and on-site cooking demonstrations?
Yes. We produce online sessions through platforms such as Facebook and TikTok and support physical demonstrations at client events and venues.
Can you provide the chef and host?
Yes. We can coordinate a suitable chef and host based on the product, recipes, audience, language, and format.
Do you develop the recipes?
Yes. We develop recipes that feature the product and suit the session duration, format, and audience.
Can you create promotional materials?
Yes. We can prepare announcement posts, reminders, event details, captions, and other agreed materials.
Can you manage audience questions?
Yes. Our support team can monitor comments or questions and help the host address them during the session.
Can you manage a giveaway?
Yes. Giveaway mechanics, entry handling, winner selection, communication, and fulfilment can be added as an optional service.
Can you promote the event with advertising?
Yes. We can run a separate paid campaign before the event. Management and media spending are quoted separately.
Can the recording be reused?
Yes. Subject to agreed talent and usage rights, we can provide the recording or produce shorter content from the session.
What does an on-site demonstration require?
Requirements depend on the venue and recipes. We normally confirm the cooking area, power, water, equipment, preparation space, audio, safety, and setup time.
How much does a live cooking demonstration cost?
Cost depends on the format, recipes, chef, host, venue, equipment, production team, duration, travel, creative materials, giveaways, and additional content. Share your requirements and we will recommend a suitable approach with a quotation.
Get Started
Planning a Live Cooking Demonstration?
Tell us about your product, audience, platform, or event. We will help you plan a cooking experience that brings your brand to life.