Paid Campaigns With a Clear Purpose
Advertising Built Around What You Want to Achieve
Every campaign has a different goal.
You may want more people to join a contest, discover a new outlet, watch a campaign video, visit a website, or learn about a product.
We begin with the objective, then plan the audience, platform, budget, placement, and campaign setup around it.
Campaigns We Can Support
We recommend the campaign setup based on the result you want and what can be measured through the selected platform.
Increase Contest Participation
Reach relevant audiences and encourage more people to discover and participate in your contest.
Promote a Store Opening
Use location-based targeting to reach people who live, work, or spend time near a new outlet.
Build Campaign Awareness
Increase the visibility of a campaign, announcement, partnership, seasonal promotion, or brand message.
Promote Video Content
Put campaign or product videos in front of audiences who are more likely to watch and engage.
Drive Website Traffic
Encourage relevant users to visit a campaign page, product page, registration page, or online store.
Support Leads or Enquiries
Run campaigns designed to generate enquiries when the offer, landing page, and tracking setup are suitable.
Example Campaign Applications
Contest Promotion Campaign
For contest campaigns such as QP and similar brand activations, paid advertising is used to reach the intended audience and increase awareness and participation.
- Review the campaign objective and mechanics
- Identify suitable audience groups
- Recommend Meta, TikTok, or both
- Set location, campaign period, and budget
- Test suitable audiences or creatives
- Monitor participation-related performance
- Adjust the campaign when needed
- Prepare the final report
New Store Opening Campaign
For brands such as Segi Fresh, paid advertising can support a new outlet opening by reaching people within selected areas around the store.
- Identify the outlet catchment area
- Set suitable location targeting
- Plan the campaign period before and during the opening
- Promote approved store-opening videos or graphics
- Test audiences, placements, or creative variations
- Monitor reach, video views, clicks, and agreed indicators
- Adjust the campaign based on performance
- Report on campaign delivery
A note on measuring store visits: Advertising can help increase awareness and encourage store visits, but physical visits must not be presented as guaranteed unless an agreed tracking method is available.
Possible measurements: promotional code redemptions, voucher claims, registrations, map clicks, supported store-visit reporting, in-store survey data, or comparison with normal outlet traffic.
What Is Included
We manage the advertising based on your objective, available creative, audience, budget, and campaign period.
1
Campaign Objective and Planning
We clarify what the campaign needs to achieve and identify the suitable platform, campaign type, budget approach, and measurement plan.
2
Audience and Location Targeting
We plan audience groups using relevant location, interest, demographic, behavioural, and available first-party audience options.
3
Campaign Setup
We prepare the campaign structure, placements, schedule, budget allocation, tracking links, and agreed optimisation settings.
4
Creative Preparation
We use materials supplied by the client or produce suitable videos, graphics, and copy as an additional service.
5
Testing and Optimisation
We test suitable audiences, placements, messages, or creative variations and adjust the campaign using available performance data.
6
Monitoring and Budget Management
We monitor campaign delivery, spending, reach, frequency, and other agreed indicators.
7
Reporting and Recommendations
We report on delivery, results against the objective, useful observations, and recommendations for future campaigns.
Creative Options
Client Supplies Creative
Already Have Your Campaign Creative?
You can provide your own approved videos, graphics, captions, and campaign materials. Before launching, we will review the creative for platform suitability, required formats, message clarity, call to action, landing-page connection, and basic advertising-policy concerns.
iCookAsia Digital Produces Creative
Need Us to Create the Content?
Our team can also produce the campaign video, graphics, copy, and required advertising variations as an additional service. New creative will be listed separately in the proposal and quotation.
Creative production is not automatically included in ad campaign management quotations.
Why Work With iCookAsia Digital
Goal Led Planning
We build the campaign around what you want to achieve instead of selecting an advertising objective without a clear reason.
Meta and TikTok Experience
We manage campaigns across Facebook, Instagram, and TikTok and recommend suitable platforms for the campaign.
Localised Targeting
For outlet and regional campaigns, we can focus delivery around selected locations and audience areas.
Creative and Media Under One Team
If required, our content team can work with the advertising team to develop and adjust campaign creative.
Active Campaign Monitoring
We monitor delivery and make suitable adjustments during the campaign instead of waiting until it ends.
Clear Reporting
We explain what was delivered, what the available data shows, and what can be improved next time.
Our Work
Paid Campaigns We Have Managed
See how we use paid advertising to support different campaign objectives, audiences, and locations.
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Lesaffre: TikTok Management & Ads for Asia Pacific
Running Lesaffre APAC’s TikTok with recipe videos, motion graphics and targeted ads, delivering 263K views and 4,076 new followers in one month.
How We Work
1
Understand the Campaign
We discuss the objective, audience, offer, creative, campaign period, budget, and expected action.
2
Plan the Media Approach
We recommend the platform, campaign structure, targeting, placements, schedule, and measurement approach.
3
Prepare the Campaign
We review the creative, prepare variations when required, set up tracking, and build the campaign.
4
Launch and Test
We launch and test suitable audiences, placements, messages, or creative versions.
5
Monitor and Optimise
We review campaign delivery and make suitable adjustments using the available data.
6
Report and Recommend
We provide a campaign summary, explain the results, and share recommendations for future activity.
Frequently Asked Questions
Which advertising platforms do you manage?
We mainly manage advertising across Meta, including Facebook and Instagram, and TikTok.
Do you create the advertising content?
We can use approved content supplied by your team. New videos, graphics, or copy can be provided as an additional service.
What advertising budget do we need?
The recommended budget depends on the objective, audience, location, duration, and expected reach. We will recommend an approach after reviewing the campaign.
Can you guarantee contest entries, sales, or store visits?
No responsible advertising partner should guarantee a specific business result. Results are also affected by the offer, creative, audience, competition, budget, landing page, and other factors.
Can you target people near an outlet?
Yes. We can use location-based targeting around selected areas, subject to the options and data available through the platform.
Can you run the campaign on Meta and TikTok?
Yes, when both platforms are suitable. The setup, audience, format, and creative may need to be adapted for each platform.
Will we receive a report?
Yes. We report against the agreed objective and explain the results, observations, and recommendations.
Do you need access to our advertising account?
Access depends on how the campaign will be managed. We will confirm the required business-manager, advertising-account, page, pixel, and billing access before setup.
Get Started
Planning a Campaign?
Tell us what you want to promote, who you want to reach, and what action you want them to take. We will recommend a suitable advertising approach.