Ayam Brand: Facebook Live Cooking Series

Objective:

The approach involved hosting 4 Facebook Live cooking demos to promote Ayam Brand’s new Cooking Paste (Pes Asam Pedas) and Coconut Milk. Each session highlighted simple, creative recipes to show the versatility of the products while engaging and educating the audience. The demos also focused on driving interest in the ‘Tuang, Masak & Menang’ contest, encouraging viewers to participate and boosting overall brand interaction.

Approach:

We introduced Ayam Brand’s new Cooking Paste (Pes Asam Pedas) and Coconut Milk through a Facebook Live cooking demo.

The session featured simple recipes to engage and educate the audience.

We also promoted the ‘Tuang, Masak & Menang’ contest, Peraduan Bok Bok Raya.

Result:

Peak Live Viewers: 353
Total Views: 2,514
Engagement: 21,550

What we do / provide:

1. Project management
2. iCooAsia cooking studio
3. FB Live production team
4. Talent management – chef & host
5. Creatives
6. Audience engagement
7. Giveaway management
8. Campaign promotion – social media postings and ad