SEDAPEDIA: Merdeka Facebook Live Campaign

Objective:

To promote SEDAPEDIA’s “Peraduan Warna-Warni Rasa Merdeka” contest and boost audience engagement while celebrating Malaysia’s Independence Day.

Our Approach:

We hosted a vibrant Facebook Live session featuring the festive recipe, ‘Nasi Hujan Panas Versi Merdeka.’ The interactive event included a live Q&A segment and e-wallet voucher giveaways to encourage participation and engagement, while showcasing the contest and the brand’s offerings.

Results:

Views: 1,003
Reach: 3,085
Engagement: 7,073

What we do:

1. Project management
2. iCooAsia cooking studio
3. FB Live production team
4. Talent management – chef & host
5. Creatives
6. Audience engagement
7. Giveaway management
8. Campaign promotion – social media postings and ad