Objective:
To promote Ajinomoto’s ‘Campur, Campur Siap!’ campaign and drive user engagement.
Our Approach:
We organized an engaging social media contest, encouraging participants to create and share recipes using Ajinomoto products, supported by teaser posts, an official call to action, and consistent updates leading up to the grand winner announcement.
Results:
Contestants: 43 , Engagement: 3,919
What we do:
1. Contest management – project management, create contest T&C, prizes sourcing & fullfilment
2. Contest creatives
3. Contest promotion – audience engagement, social media posting
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