Event Photography and Video Coverage

Content Before, During, and After

Make Your Event Live Beyond the Venue

An event creates many useful moments, but they can easily be missed without a content plan.

We identify what should be captured, create content during the event, and turn the best moments into posts, Stories, videos, and campaign materials.

The coverage is planned around your event, platform, audience, and preferred creative treatment.

Collage of sample TikTok food videos produced by iCookAsia Digital

Before, During, and After

Before

Before the Event

Build awareness and give people a reason to attend or follow the event.

Possible content:

  • Event announcement and countdown posts
  • Speaker, chef, or guest introduction
  • Venue or activity preview
  • Registration reminder
  • Behind-the-scenes preparation
  • Promotional video

During

During the Event

Capture and share the experience while it is happening.

Possible content:

  • Event photography
  • Facebook and Instagram Stories
  • Short vertical videos and TikTok content
  • Guest arrivals and product activities
  • Demonstrations and audience participation
  • Quick interviews
  • Behind-the-scenes and point-of-view videos

After

After the Event

Extend the value of the event through polished follow-up content.

Possible content:

  • Event recap video
  • Highlight photographs
  • Interview edits and customer reactions
  • Thank-you post
  • Short social media clips
  • Campaign summary content

Content We Can Create

Event Photography

Capture the people, activities, branding, products, venue, and important moments.

Social Media Stories

Share timely Facebook and Instagram updates using photographs, short videos, captions, tags, and event information.

Vertical Social Videos

Create short content for Reels, TikTok, Facebook, and other suitable platforms.

Event Recap Video

Bring the strongest moments together in a short overview of the event and its atmosphere.

Additional Content Treatments

Interviews

Management, organisers, speakers, chefs, and partners, plus approved reactions and experiences from customers and participants.

Point-of-View Content

Show the event from the perspective of an attendee, customer, chef, participant, or team member.

Trending Content

Adapt suitable social media trends, formats, sounds, or editing styles to the event and brand.

Live Social Media Coverage

Share the Event While It Is Happening

Where required, our team can prepare and publish approved Stories and updates during the event.

Confirm before the event:

  • Social media platforms and account access
  • Content approval process and escalation contact
  • Brand tags and hashtags
  • Posting frequency
  • Key activities, people, and products to feature
  • Information that must not be published
  • Internet availability

Important approval note: Real-time publishing requires a clear approval process. The client should appoint one person who can approve content quickly. If immediate approval is unavailable, content can be prepared during the event and published after approval.

Collage of sample TikTok food videos produced by iCookAsia Digital

Interviews and Audience Content

Let the People at Your Event Tell the Story

Short interviews can add context, personality, and credibility to the coverage.

Possible interview subjects:

  • Company management and event organisers
  • Business partners
  • Chefs, presenters, and speakers
  • Customers, participants, and guests

Consent note: We obtain permission before recording or publishing identifiable interviews, testimonials, or participant content. For larger events, we confirm the filming-notice and consent process with the client and organiser.

Our Work

Events We Have Covered

Explore how we turn live events into photographs, social media updates, interviews, and recap content.

How We Work

1

Understand the Event

We discuss the event, objective, audience, programme, platforms, content requirements, and approval process.

2

Prepare the Coverage Plan

We identify the key moments, people, products, interviews, shots, posting requirements, and deliverables.

3

Cover the Event

Our team captures the agreed photography, video, interviews, Stories, and social content.

4

Edit and Deliver

We organise and edit the selected photographs and videos into the agreed formats.

5

Publish and Promote

We publish approved content or provide it to your team. Paid promotion can be added where required.

Optional Add-On

Give Your Event Content More Reach

Selected event content can be promoted through paid advertising on Meta or TikTok.

Paid promotion may support event awareness, registration, store visits, video views, campaign reach, or post-event visibility. Advertising management and media spending are quoted separately.

Frequently Asked Questions

What types of events do you cover?

We can cover product launches, cooking demonstrations, cooking classes, roadshows, store openings, corporate events, brand activations, exhibitions, and other suitable events.

Do you provide photography and video together?

Yes. We can provide both or prepare a package based on the content required.

Can you post Stories during the event?

Yes, when account access, internet connectivity, and a clear approval process are available.

Can you create TikTok and Reel content?

Yes. We can capture and edit vertical videos for TikTok, Instagram Reels, Facebook, and other suitable platforms.

Can you interview our management and guests?

Yes. We can prepare questions and interview approved management, organisers, partners, customers, or participants.

Can you produce an event recap video?

Yes. We can edit the strongest moments into a short event overview or highlight video.

Can you follow a trending format?

Yes. We can recommend and adapt suitable trends based on the event, brand, audience, and platform.

How quickly will we receive the content?

The timeline depends on the deliverables and approval process. Live Stories may be prepared during the event, while edited content follows the agreed delivery schedule.

Can you boost the event content?

Yes. Paid promotion through Meta or TikTok can be added and quoted separately.

How much does event coverage cost?

Cost depends on location, event duration, crew, photography and video requirements, live posting, interviews, editing, travel, and deliverables. Share your event details and we will recommend a suitable package.

Get Started

Have an Event Coming Up?

Tell us where and when it is happening and what content you need. We will recommend the right coverage for your event and platforms.