Commercial kitchens judge a frying fat on one thing: how it performs batch after batch. For SAJI Frying Fat 17kg, iCookAsia produced an educational product video that lets buyers see that for themselves, with a side-by-side frying test filmed at SAJI’s R&D kitchen in Bandar Enstek.
Campaign Overview
- Client: SAJI
- Product: SAJI Frying Fat 17kg, for hotels, restaurants, cafes and industrial kitchens
- Period: September – November 2025, with the shoot on 26 September 2025
- Deliverable: One 16:9 educational product video, up to 2 minutes, for SAJI’s YouTube channel and website
- Location: SAJI’s R&D kitchen in Bandar Enstek
Strategic Objective
- Show food service buyers how SAJI Frying Fat holds up across repeated heavy-duty frying.
- Make the product’s technical benefits easy to understand: suitable for heavy-duty frying, less oil top-up, more frying times and stable at high temperature.
- Give SAJI a clear, credible video its sales team and channels can use with commercial customers.
Execution & Collaboration Strategy
- A fair side-by-side test: SAJI Frying Fat was tested next to SAJI Cooking Oil CP6 (PET bottle) and SAJI Cooking Oil CP8 (tin), with fried chicken cooked over 10 batches and French fries over 5, all at the same settings of 5L of oil at 165°C.
- Results you can see: The video ends by comparing the colour of all three oils after 10 rounds of frying, so viewers can judge oil stability with their own eyes.
- Storyboard first: We built a 14-scene storyboard, refined it with SAJI’s feedback before the shoot, and filmed everything in a single day at their R&D kitchen.
- Clear on-screen graphics: Animated labels show each test’s settings, product packshots introduce each oil, and key benefits pop up at the right moment, alongside an animated intro and a branded end card with the line “Fry Smarter, Serve Better”.
- Sound that sells the crunch: Voiceover, ASMR frying sounds and a subtle chime between batches keep a technical demo engaging to watch.
- Close collaboration: SAJI supplied the products, ingredients and hand talent from their own kitchen team, while iCookAsia handled creative direction, filming, design and editing through three rounds of review.
From the Video
Results
- One 16:9 educational product video for SAJI’s YouTube channel and website
- A clear visual comparison of oil colour stability after 10 rounds of frying
- Four key benefits delivered on screen: suitable for heavy-duty frying, less frying oil top-up, more frying times and stable at high temperature
Key Decision Points
- Show, don’t tell: A side-by-side test is more convincing to professional buyers than claims alone.
- Same settings for every oil: Keeping the oil volume, temperature and timing identical made the comparison fair and easy to follow.
- Built on a proven format: The video follows the approach of an earlier frying oil demo iCookAsia produced for the brand, so SAJI’s product videos share one consistent look.