More Than a Cooking Demonstration
Participants Do Not Just Watch, They Cook Along
A live cooking demonstration is mainly designed for an audience to watch, learn, and ask questions. A cooking class is more hands-on.
Participants register in advance, prepare or receive the required ingredients, and follow the chef as they make the recipe themselves. We manage their journey and class experience from registration to completion.
Live Cooking Demonstration
- Open or general audience
- Participants mainly watch
- Questions and audience interaction
- Commonly streamed on Facebook or TikTok
- Suitable for broad campaign reach
This Service
Branded Cooking Class
- Participants register in advance
- Limited or controlled attendance
- Participants cook with the chef
- Conducted through Zoom or at a physical venue
- Suitable for a deeper product experience
A Hands-On Brand Experience
Let Your Audience Learn, Cook, and Experience the Product
Cooking classes give participants time to understand the product, learn a recipe, and experience the result for themselves.
We help plan a class that suits the campaign, audience, product, and preferred format. Our team coordinates the recipe, chef, host, registration, communication, materials, and delivery from start to finish.
Choose Your Class Format
Online
Online Cooking Classes
Registered participants join a private Zoom session and cook with the chef from their own kitchens.
We manage the registration, participant communication, Zoom setup, chef, host, recipes, class materials, and session support.
Suitable for:
- Participants in different locations
- Community and customer programmes
- Festive campaigns
- Product education
- Customer appreciation
- Corporate engagement
- Distributor or retailer activities
- Small-group workshops
On-Site
On-Site Cooking Classes
Participants attend a selected cooking studio or suitable venue and prepare the recipes directly with the chef.
We coordinate the studio, chef, host, ingredients, cooking stations, class materials, goodie bags, programme, and participant experience.
Suitable for:
- Product launches
- Consumer workshops
- Customer appreciation events
- Media or influencer activities
- Corporate programmes
- Retailer or distributor engagement
- Festive campaigns
- Community events
End-to-End Cooking Class Management
We coordinate the complete class or provide selected support based on the project requirements.
1
Stage 1
Plan
- Class Concept and Planning: We develop the theme, format, audience, class size, recipes, duration, product focus, and programme direction.
- Recipe Development: We create recipes that feature the product naturally and suit the participants’ experience, available time, and cooking setup.
- Programme Itinerary: We prepare the event flow, including registration, welcome, product introduction, cooking stages, questions, photographs, giveaways, and closing.
2
Stage 2
Promote
- Promotional Creative: We can prepare announcements, registration posts, event information, reminders, captions, and other agreed campaign materials.
- Optional paid advertising, quoted separately.
3
Stage 3
Register
- Registration Management: We set up or manage participant registration and collect the information required to organise the class.
- Participant Communication: We send approved confirmations, reminders, class instructions, ingredient lists, preparation notes, Zoom details, venue information, and follow-up messages.
4
Stage 4
Deliver
- Chef and Host Coordination: We coordinate a chef who can teach clearly and, where required, a host who welcomes participants, communicates campaign messages, and supports interaction.
- Class Materials: We prepare agreed recipe cards, ingredient lists, preparation guides, presentation slides, and participant materials.
- Session Management: Our team manages the chef, host, participants, support requirements, timing, questions, and programme flow.
5
Stage 5
Complete
- Event Reporting: We summarise registration, attendance, participant activity, available feedback, content captured, and other agreed information.
- Optional fulfilment, feedback, and content delivery.
Online Cooking Class Management
A Private and Organised Online Class
Online classes are normally conducted through Zoom so attendance can be controlled and participants can interact directly with the chef.
Before the class, participants receive the information needed to prepare and join the session.
Online requirements:
- Registration form and participant capacity
- Zoom setup and secure joining link
- Confirmation and reminder emails
- Ingredient and equipment list
- Preparation instructions and recipe card
- Technical rehearsal
- Chef, host, and participant support
- Question management and attendance record
- Backup communication plan
Participant Communication
- Registration confirmation with the date, time, format, and next step
- Preparation email with the recipe, ingredients, equipment, and guidelines
- Event reminder with the secure Zoom information and support contact
- Follow-up message with approved recipes, resources, feedback links, or campaign information
Important Zoom notes
- Do not publish the joining link openly.
- Use a waiting room and suitable host controls.
- Confirm whether participant cameras and microphones will be used.
- Obtain consent before recording participants.
- Prepare a moderator and test camera, audio, lighting, and cooking views.
On-Site Cooking Class Management
A Complete Hands-On Studio Experience
For on-site classes, we work with selected partner studios or suitable venues that can support the required participants and cooking stations.
Our team coordinates the venue, recipes, chef, ingredients, equipment, programme, and participant experience.
On-site requirements:
- Partner studio or venue and participant capacity
- Cooking stations, equipment, power, water, and cleaning
- Ingredients, product stock, preparation, and storage
- Safety equipment and venue requirements
- Registration desk, chef, host, and support staff
- Audio, presentation, recipe cards, and class materials
- Goodie bags, photography, video, access, and setup time
Where classes are held: The class will be held at a suitable partner studio or selected venue based on the location, participant capacity, and cooking requirements.
Important venue note: Studio rental, venue fees, travel, accommodation, special equipment, ingredients, goodie bags, cleaning, and third-party services should be quoted based on the location and class requirements.
Designed Around the Participants
A good class should feel organised before participants arrive or join. We manage the information and support they need so they can focus on learning, cooking, and enjoying the experience.
Step 1
Discover
Participants see the class announcement through the brand’s social media, customer database, partners, or paid promotion.
Step 2
Register
Participants submit their details and receive confirmation, subject to availability and the approved process.
Step 3
Prepare
Participants receive the recipe, ingredient or equipment list, venue or Zoom information, and preparation instructions.
Step 4
Join
Participants attend the Zoom session or arrive at the selected studio.
Step 5
Cook
The chef guides each stage while the host and support team manage questions and timing.
Step 6
Complete
Participants finish the recipes, join the closing activities, and receive agreed follow-up materials or goodie bags.
Optional Services
These services can be added to a class and are not included in the standard class package.
Optional
Paid Class Promotion
Promote the class before registration closes through targeted advertising on Facebook, Instagram, or TikTok. Advertising management and media spending are quoted separately.
Optional
Ingredient Kits
For selected online classes, ingredient or product kits can be packed and delivered to participants. Kit costs, packing, storage, delivery, tracking, and failed-delivery handling are quoted separately.
Optional
Goodie Bags
For on-site classes, we can coordinate approved products, recipes, campaign materials, vouchers, or gifts.
Optional
Giveaway Management
We can manage a simple class activity, entries, selection, winner communication, and fulfilment.
Optional
Photography and Video
Optional deliverables can include event photography, a highlight video, participant reactions, chef tips, recipe clips, behind-the-scenes content, Reels, or TikTok edits.
Optional
Participant Feedback
We can collect feedback on the class experience, recipe, product, chef, and future interest.
Why Work With iCookAsia Digital
Recipe and Food Expertise
We develop recipes suited to the product, audience, class format, and available cooking time.
Chef and Host Coordination
We coordinate professionals who can teach clearly, engage participants, and represent the campaign naturally.
Participant Management
We handle registration, confirmation, instructions, reminders, attendance, and participant support.
Online and On-Site Options
The class can be delivered through a controlled Zoom session or at a suitable partner studio or selected venue.
Complete Event Planning
Creative, recipes, talent, materials, ingredients, programme, and class management can be coordinated by one team.
More Content From One Class
Where required, we capture the experience and create useful social media content.
Our Work
Cooking Classes We Have Managed
Explore online and on-site cooking classes created to help participants learn, cook, and experience food brands directly.
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ADELA Baking Class
An interactive baking class featuring Chef Anis Nabilah, created to help ADELA connect with its audience through a fun, hands-on experience.
How We Work
1
Understand the Class
We discuss the product, campaign, participants, format, location, timing, capacity, and objectives.
2
Develop the Experience
We propose the recipes, chef, host, programme, registration journey, and participant materials.
3
Promote and Register
We prepare agreed promotional materials and manage registration, confirmation, and reminders.
4
Prepare the Class
We coordinate Zoom or venue requirements, ingredients, equipment, cooking stations, materials, and team responsibilities.
5
Deliver the Class
The chef, host, and support team guide participants and manage the complete session.
6
Complete and Follow Up
We coordinate agreed fulfilment, participant communication, content delivery, feedback, and reporting.
Frequently Asked Questions
What is the difference between a cooking class and a cooking demonstration?
A demonstration is mainly designed for an audience to watch. A cooking class requires registration and active participation, with participants preparing the recipe alongside the chef.
Do you provide online and on-site classes?
Yes. Online classes are normally delivered through Zoom. On-site classes are held at a suitable partner studio or selected venue.
Can you manage participant registration?
Yes. We can manage the form, confirmations, reminders, instructions, attendance information, and participant support.
Can you provide the chef and host?
Yes. We coordinate suitable professionals based on the product, recipes, audience, language, location, and format.
Do you develop the recipes?
Yes. We develop recipes that suit the product, participant experience, duration, format, and equipment.
Do online participants receive ingredients?
Participants can prepare their own ingredients using a supplied list. Ingredient or product kits can be arranged as an optional service.
Do you provide ingredients for on-site classes?
Yes. We can coordinate the agreed ingredients and product quantities for registered participants.
Where are on-site classes conducted?
They are held at a suitable partner studio or selected venue based on location, class size, and cooking requirements.
Can you promote the class and prepare goodie bags?
Yes. Promotional creative, paid advertising, and goodie bags can be added and quoted separately.
Can the class be photographed or recorded?
Yes, subject to participant, chef, host, venue, and client permissions.
How much does a cooking class cost?
Cost depends on the format, participants, recipes, chef, host, venue, equipment, ingredients, kits, goodie bags, team, creative, promotion, and additional content. Share your requirements and we will recommend an approach with a quotation.
Get Started
Planning a Cooking Class for Your Brand?
Tell us about your product, participants, preferred format, and campaign goals. We will help you plan and manage the complete cooking experience.