More Than a Giveaway Post
A Complete Contest Campaign Managed From Start to Finish
A successful social media contest needs more than an attractive prize.
The mechanics must be easy to understand, the creative must attract attention, the entries must be managed properly, and the winners must receive their prizes.
We bring these parts together so your contest is easier for people to join and easier for your team to manage.
What a Contest Can Help You Achieve
Create more reasons for people to engage with your brand.
Encourage Product Usage
Invite participants to use your product in a recipe, activity, or creative submission.
Generate Social Content
Encourage participants to share photographs, videos, recipes, captions, or other campaign-related content.
Increase Campaign Participation
Give audiences a simple way to take part in a festive, product, or brand campaign.
Build Brand Awareness
Encourage people to discover, mention, tag, and interact with your brand.
Introduce a Product
Help audiences learn about a new product, feature, flavour, or promotion.
Engage Existing Followers
Give your community a reason to respond, participate, and reconnect with the brand.
Contest Mechanics
We recommend a mechanic based on your objective, audience, platform, prize, timeline, and the amount of effort participants should make.
Create and Share
Participants create a dish, photograph, video, or other submission using the product and post it with the required tag or hashtag.
Teka Dialog
Participants guess the missing dialogue, caption, phrase, ingredient, or answer.
Quiz or Trivia
Participants answer a question about the product, campaign, recipe, or brand.
Comment and Tag
Participants answer a simple prompt and tag friends who may be interested.
See more contest mechanics
Photo or Video Submission
Participants submit content based on a campaign theme, product experience, recipe, or creative challenge.
Follow the Clues
Participants collect clues from several posts, videos, or campaign stages before submitting an answer.
Vote or Choose
Participants select a preferred product, flavour, dish, answer, or campaign option and explain their choice.
Multi Stage Contest
Participants complete more than one activity, with selected entries progressing to another stage.
Example mechanic: Create your most creative dish using the featured product, share it on Instagram, tag the brand, and include the campaign hashtag for a chance to win.
What Is Included
We can manage the campaign from the first idea to the final prize delivery.
1
Stage 1
Plan
- Contest Concept and Mechanics: We develop a contest idea that supports the objective and suits the audience and platform.
- Campaign Timeline and Planning: We plan posting, entry deadline, review, winner announcement, and fulfilment dates.
- Terms and Conditions Support: We prepare operational mechanics, eligibility, entry requirements, selection process, and prize details for client review.
2
Stage 2
Create
- Creative and Copywriting: We create the announcement, mechanic explanation, key visuals, captions, reminders, and winner materials.
- Prize Sourcing: Where required, we help identify, purchase, or coordinate prizes based on the approved budget.
3
Stage 3
Manage
- Participant Management: We monitor entries, answer approved questions, and organise submissions.
- Entry Checking: We check entries against account, tag, hashtag, format, timing, and action requirements.
- Winner Selection: We coordinate the approved judging, scoring, random selection, or verification process.
4
Stage 4
Complete
- Winner Communication: We contact selected winners, request fulfilment information, confirm eligibility, and manage response deadlines.
- Prize Fulfilment: We coordinate delivery or collection and maintain a fulfilment record.
- Campaign Reporting: We report participation, eligible entries, content generated, engagement, fulfilment, and observations.
Terms and conditions: Final terms and conditions must be reviewed and approved by the client or its appointed legal adviser. iCookAsia Digital does not provide legal advice.
Participant Journey
Every step participants take is supported by administration handled by our team.
1
Discover the Contest
Participants see the announcement through the brand social pages, shared content, or paid promotion.
2
Understand the Mechanics
The campaign explains what to do, when entries close, and what can be won.
3
Submit an Entry
Participants complete the required action or submit their content or answer.
4
Entry Verification
Entries are checked against the approved requirements.
5
Winner Selection
Eligible entries are judged or selected using the approved method.
6
Prize Fulfilment
Verified winners provide the required information and receive their prizes.
Why Work With iCookAsia Digital
Mechanics Shaped Around Your Goal
We recommend a format based on the objective and the effort participants should make.
Food and Consumer Campaign Experience
We understand mechanics built around products, recipes, festive periods, and consumer behaviour.
Creative and Management Under One Team
Concept, design, copy, participant handling, winner selection, and fulfilment can be coordinated by one team.
Clear Participant Communication
We keep campaign mechanics and messages simple to reduce confusion.
Structured Entry Management
We organise entries and winner information for easier review and verification.
Complete Campaign Follow Through
We continue after entries close with winner communication and prize fulfilment.
Our Work
Contest Campaigns We Have Managed
Explore social media contests created to encourage participation, product usage, creativity, and brand interaction.
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Ajinomoto: Campur, Campur Siap! Contest
A social media contest created to grow awareness, encourage participation, and get more people talking about Ajinomoto’s campaign.
How We Work
1
Understand the Campaign
We discuss the objective, audience, platform, period, prize, budget, and expected participation.
2
Develop the Mechanics
We propose a format, participation steps, winner-selection method, and timeline.
3
Prepare the Campaign
We prepare the creative, copy, operational details, and draft terms for approval.
4
Launch and Manage
The contest is published and we monitor entries, questions, and campaign activity.
5
Verify and Select
We check eligible entries and coordinate the approved judging or selection.
6
Announce and Fulfil
We communicate with winners, coordinate the announcement, and manage delivery or collection.
7
Report
We provide a campaign summary, fulfilment status, observations, and recommendations.
Optional Add-On
Want to Reach More Participants?
Paid advertising can be added to help the contest reach selected audiences across Facebook and Instagram. Advertising budget and campaign management are quoted separately from contest management.
Frequently Asked Questions
Which platforms do you manage contests on?
We mainly manage contests across Facebook and Instagram and recommend the platform based on the audience and mechanic.
Can you suggest the contest mechanic?
Yes. We propose ideas based on the objective, audience, product, prize, platform, and campaign period.
Can you prepare the terms and conditions?
We can draft mechanics and operational terms. Final terms must be approved by your team or appointed legal adviser.
Can you create the contest artwork?
Yes. We can produce the key visual, announcement, reminders, captions, and winner materials.
Can you source the prizes?
Yes. Prize costs, delivery fees, and related charges are listed separately in the quotation.
Do you manage participant questions?
Yes. We respond to common questions based on the approved mechanics and escalation process.
How are winners selected?
Selection may involve judging, scoring, random selection, or another approved method described in the terms.
Do you contact the winners?
Yes. We contact selected winners, verify eligibility, collect fulfilment details, and coordinate next steps.
Can you deliver the prizes?
Yes. We coordinate delivery or collection based on the campaign requirements and approved budget.
Can you guarantee the number of entries?
No. Participation depends on the mechanic, prize, creative, audience, period, organic reach, paid support, and other factors.
Get Started
Planning a Social Media Contest?
Tell us about your campaign, audience, and the type of participation you want to encourage. We will help you develop and manage the right contest.