More Than Recipe Videos
Whatever You Need to Promote, We Help Turn It Into a Video
Launching a product? Running a campaign? Introducing a brand collaboration?
We work with you to develop the right concept and turn it into a clear, engaging video. It can be a straightforward product promotion, a chef-led campaign, a brand collaboration, or a scripted story featuring talent.
The treatment is shaped around what you want to communicate, where the video will be used, and how your audience should feel or respond.
Videos We Can Create
Every project is different. We shape the story, format, and production around what you want the video to achieve.
Product and Launch Videos
Introduce a product, feature, promotion, or new packaging in a clear and visually engaging way.
Campaign and Collaboration Videos
Bring brands, partners, locations, and people together in one campaign story with a shared promotional goal.
Brand and Corporate Videos
Tell your brand story, introduce your business, or communicate an important company message.
Lifestyle and Narrative Videos
Use relatable situations, characters, and storytelling to show how a product fits naturally into everyday life.
Chef and Talent Led Videos
Feature chefs, presenters, actors, creators, customers, or members of your team to make the message more engaging.
Hospitality and Location Videos
Showcase menus, venues, experiences, and partnerships through real environments and people in action.
What Is Included
We can manage the complete production or support only the areas you need.
1
Concept and Creative Treatment
We explore the message, audience, platform, visual style, and creative direction before developing the video idea.
2
Script and Storyboard
We plan what needs to be said and shown so the client and production team understand the direction before filming.
3
Talent and Production Planning
We coordinate talent, location, studio, crew, equipment, props, wardrobe, and the production schedule required for the project.
4
Filming and Direction
Our team manages the shoot and guides the visual performance, scenes, product moments, and brand presentation.
5
Editing and Finishing
We edit the footage and add music, graphics, subtitles, colour treatment, and other finishing touches.
6
Platform Ready Delivery
We prepare the agreed video lengths, orientations, and file formats for the campaign and selected platforms.
Why Work With iCookAsia Digital
Creative Direction With a Marketing Purpose
We develop ideas that look good while staying focused on the message, audience, campaign, and intended response.
One Team From Concept to Delivery
Concept, script, storyboard, talent, production, and editing can all be managed by one team.
Flexible Production Scope
We can produce a focused product video or coordinate a larger campaign involving multiple scenes, locations, partners, and talent.
Food and Lifestyle Experience
With more than 13 years of content experience, we understand how to present food, products, venues, and people in a natural and appealing way.
Our Work
See What We Have Created
How We Work
1
Understand the Brief
We learn about your product, campaign, audience, platforms, requirements, budget, and timeline.
2
Develop the Direction
We propose the concept, treatment, script, storyboard, and production requirements.
3
Produce the Video
Our team coordinates the shoot, talent, crew, equipment, location, and production schedule.
4
Edit and Deliver
We complete the editing and prepare the video in the agreed formats for your campaign and platforms.
Frequently Asked Questions
What types of promotional videos can you produce?
We produce product, campaign, collaboration, brand, corporate, hospitality, interview, lifestyle, and talent-led videos. We will recommend a suitable format based on your objective.
Can you develop the concept?
Yes. We can help shape the concept, key message, creative treatment, script, storyboard, and overall production direction.
Can you provide talent?
Yes. We can help source and manage chefs, presenters, actors, creators, or other suitable talent based on the project.
Can you film at our location?
Yes. Depending on the project, we can film at your venue, office, outlet, hotel, event space, or another approved location.
Can you produce different versions for social media?
Yes. We can prepare different durations, orientations, subtitles, cutdowns, and platform-ready formats based on the agreed deliverables.
How much does a promotional video cost?
The cost depends on the concept, filming days, location, talent, crew, equipment, deliverables, and editing requirements. Share your brief with us and we will recommend a suitable approach with a quotation.
Get Started
Have a Video Idea in Mind?
Tell us what you want to promote. We will help you shape the idea and recommend the right production approach.