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Mosaic of iCookAsia food content, KOL campaigns, and social media coverage
iCookAsia Media Channel

Connect Your Brand With Malaysia’s Food Community

Since 2008, iCookAsia has helped Malaysians discover recipes, cooking ideas, and food products. Today, we help brands connect with that community through trusted content across our website and social channels.

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About iCookAsia

Where It All Began.

iCookAsia began as TryMasak in 2008, when our founder started recording his mother’s recipes to help his wife learn to cook. Those videos soon reached a much wider audience of Malaysians looking for practical recipes and kitchen inspiration.

Today, iCookAsia is a food media community across our website, Facebook, YouTube, Instagram, and TikTok. Connecting people through food remains at the heart of everything we create.

iCookAsia's origin story: Lisa Surihani and Datin Adek cooking show, plus featured food and lifestyle photography

Recognition and Milestones

iCookAsia has been recognised for its contribution to Malaysia’s digital food and media industry.

Malaysia Book of Records logo

Malaysia Book of Records

First Live Internet Broadcast of Non-Stop Cooking Show (24 Hours)

YouTube Bronze Award 2017 logo

YouTube Bronze Award 2017

Recognising iCookAsia’s achievement in building a significant YouTube subscriber community

MSC Malaysia Asia-Pacific ICT Awards logo

MSC Malaysia Asia-Pacific ICT Awards 2011

Winner — Best of Media and Entertainment (as TryMasak)

NEF-Awani ICT Award logo

NEF-Awani ICT Award 2011

Finalist — Best New Media

Malaysia International Gastronomy Festival (MIGF) logo

Official Media Partner

Malaysia International Gastronomy Festival 2016

MAHA 2018 logo

Official Media Partner

MAHA 2018

Where We Publish

iCookAsia creates and shares food content across our website and social channels.

iCookAsia website screenshot

Website

Recipes, articles, and brand features

iCookAsia Facebook page screenshot

Facebook

Videos, live content, and community campaigns

iCookAsia Food Media YouTube channel screenshot

YouTube

Recipes, demonstrations, and branded series

iCookAsia Instagram profile screenshot

Instagram

Reels, Stories, and visual food content

iCookAsia TikTok profile screenshot showing real video postings

TikTok

Short-form recipes, trends, and brand integrations

iCookAsia Threads profile showing a real post

Threads

Quick updates, community posts, and behind-the-scenes content

WHY iCOOKASIA

Why Partner With iCookAsia

iCookAsia is entering a new phase of growth, with fresh content, a clearer channel strategy, and new opportunities for brand partnerships.

Established Food Community icon

Established Food Community

Part of Malaysia’s online food space since 2008.

Content and Media Under One Roof icon

Content and Media Under One Roof

Strategy, production, publishing, and distribution managed by one experienced team.

Built for Food Brands icon

Built for Food Brands

Content formats designed around recipes, products, food education, and audience engagement.

LIFETIME iCOOKASIA MEDIA PERFORMANCE

18+ Years

Serving Malaysia’s Online Food Community

860,000+ Followers

Built Across All Platforms

188 Million+

Impressions Generated

45 Million+

Video Views

MEDIA PARTNERSHIPS

How Your Brand Can Appear on iCookAsia

Choose a focused content placement or combine several formats into a wider campaign across iCookAsia’s channels.

Styled rice recipe dish, an example of sponsored food content

Sponsored Food Content

Recipe videos, product integrations, and branded food stories featuring your product naturally.

iCookAsia website homepage, an example of articles and social features

Articles and Social Features

Advertorials, product features, sponsored posts, and campaign announcements.

Branded food content creator during a live cooking demonstration, an example of live content and community campaigns

Live Content and Community Campaigns

Cooking demonstrations, live streams, contests, and audience engagement activities.

Media personalities featured in a branded content collaboration, an example of integrated media partnerships

Integrated Media Partnerships

Multi-platform campaigns combining video, articles, social content, live activity, and promotion.

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Our Audience

Who Follows iCookAsia

iCookAsia reaches Malaysian food lovers who actively look for recipes, cooking ideas, product recommendations, and new food experiences.

80%

Women

70%

Aged 25 to 44

58%

Based in Klang Valley

Core Interests

Recipes, cooking ideas, food products, and food discovery

Two iCookAsia hosts preparing a recipe together in the kitchen studio

Our Work

Media Partnerships in Action

See how food brands have used iCookAsia content, channels, and community to support their campaigns.

View All Case Studies

Frequently Asked Questions

We offer sponsored food content, articles and social features, live content, community campaigns, and integrated multi-platform partnerships. We will recommend the most suitable format based on your goals and budget.

Yes. iCookAsia Digital can manage the strategy, concept, production, publishing, and reporting based on the agreed partnership scope.

Yes. Campaigns can combine our website, Facebook, YouTube, Instagram, and TikTok. The recommended channel mix depends on your audience and content format.

Our community is primarily made up of Malaysian food lovers interested in recipes, cooking ideas, products, and food discovery. Detailed audience information is available in our Media Kit.

Investment depends on the content format, production requirements, number of channels, campaign duration, and promotional support. Contact us for a recommendation and quotation.

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Ready to Reach More Food Lovers?

Tell us about your brand, audience, and campaign goal. We'll recommend a media partnership that fits your needs.

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