Our Work
Media Partnerships in Action
See how food brands have used iCookAsia content, channels, and community to support their campaigns.
iCookAsia Media Channel
Connect Your Brand With Malaysia’s Food Community
Since 2008, iCookAsia has helped Malaysians discover recipes, cooking ideas, and food products. Today, we help brands connect with that community through trusted content across our website and social channels.
About iCookAsia
Where It All Began.
iCookAsia began as TryMasak in 2008, when our founder started recording his mother’s recipes to help his wife learn to cook. Those videos soon reached a much wider audience of Malaysians looking for practical recipes and kitchen inspiration.
Today, iCookAsia is a food media community across our website, Facebook, YouTube, Instagram, and TikTok. Connecting people through food remains at the heart of everything we create.
Recognition and Milestones
iCookAsia has been recognised for its contribution to Malaysia’s digital food and media industry.
Malaysia Book of Records
First Live Internet Broadcast of Non-Stop Cooking Show (24 Hours)
YouTube Bronze Award 2017
Recognising iCookAsia’s achievement in building a significant YouTube subscriber community
MSC Malaysia Asia-Pacific ICT Awards 2011
Winner — Best of Media and Entertainment (as TryMasak)
NEF-Awani ICT Award 2011
Finalist — Best New Media
Official Media Partner
Malaysia International Gastronomy Festival 2016
Official Media Partner
MAHA 2018
Where We Publish
iCookAsia creates and shares food content across our website and social channels.
Recipes, articles, and brand features
Videos, live content, and community campaigns
Recipes, demonstrations, and branded series
WHY iCOOKASIA
Why Partner With iCookAsia
iCookAsia is entering a new phase of growth, with fresh content, a clearer channel strategy, and new opportunities for brand partnerships.
Established Food Community
Part of Malaysia’s online food space since 2008.
Content and Media Under One Roof
Strategy, production, publishing, and distribution managed by one experienced team.
Built for Food Brands
Content formats designed around recipes, products, food education, and audience engagement.
LIFETIME iCOOKASIA MEDIA PERFORMANCE
18+ Years
Serving Malaysia’s Online Food Community
860,000+ Followers
Built Across All Platforms
188 Million+
Impressions Generated
45 Million+
Video Views
MEDIA PARTNERSHIPS
How Your Brand Can Appear on iCookAsia
Choose a focused content placement or combine several formats into a wider campaign across iCookAsia’s channels.
Sponsored Food Content
Recipe videos, product integrations, and branded food stories featuring your product naturally.
Articles and Social Features
Advertorials, product features, sponsored posts, and campaign announcements.
Live Content and Community Campaigns
Cooking demonstrations, live streams, contests, and audience engagement activities.
Integrated Media Partnerships
Multi-platform campaigns combining video, articles, social content, live activity, and promotion.
Our Audience
Who Follows iCookAsia
iCookAsia reaches Malaysian food lovers who actively look for recipes, cooking ideas, product recommendations, and new food experiences.
80%
Women
70%
Aged 25 to 44
58%
Based in Klang Valley
Core Interests
Recipes, cooking ideas, food products, and food discovery
Frequently Asked Questions
We offer sponsored food content, articles and social features, live content, community campaigns, and integrated multi-platform partnerships. We will recommend the most suitable format based on your goals and budget.
Yes. iCookAsia Digital can manage the strategy, concept, production, publishing, and reporting based on the agreed partnership scope.
Yes. Campaigns can combine our website, Facebook, YouTube, Instagram, and TikTok. The recommended channel mix depends on your audience and content format.
Our community is primarily made up of Malaysian food lovers interested in recipes, cooking ideas, products, and food discovery. Detailed audience information is available in our Media Kit.
Investment depends on the content format, production requirements, number of channels, campaign duration, and promotional support. Contact us for a recommendation and quotation.
Get Started
Ready to Reach More Food Lovers?
Tell us about your brand, audience, and campaign goal. We'll recommend a media partnership that fits your needs.