From Brand Brief to Finished Character
Whether you have a starting idea or need us to explore the possibilities, we develop a mascot around your brand, audience, and intended use.
Concept Options
We explore several character directions for your team to review.
Design Development
We develop the selected direction, including its appearance, colours, personality, and key details.
Refinement and Approval
We refine the design based on your feedback within the agreed project scope and revision rounds.
Final Artwork and Rights Transfer
We deliver the approved artwork in the agreed formats, together with the IP rights transfer set out in the project agreement.
A Clear Process With Room for Your Input
1
Understand Your Brand
We discuss your audience, brand personality, references, intended use, and design requirements.
2
Explore the Concepts
We present several concept options and help your team select a direction.
3
Develop and Refine
We build out the chosen design and make the agreed adjustments based on your feedback.
4
Approve and Deliver
Once approved, we prepare the final artwork and complete the agreed IP rights handover.
Our Work
A Mascot Created for Jasmine Rice
We worked with Jasmine Rice to explore mascot concepts, develop the selected direction, and refine the design into the final approved character.
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Jasmine “Min Min” Brand Mascot Design
A rice grain character designed to front Jasmine’s content across digital, retail and events.
Get Started
Ready to Create Your Brand Mascot?
Tell us about your brand and how you want to use the character. We will help you explore the right direction and plan the design process.