We help food and F&B brands plan, create, publish, and improve their social media content. Everything is managed by one team that understands food, local audiences, and the platforms your customers use.
Your team posts regularly, but the content is not building meaningful reach, engagement, or business enquiries.
Planning, creating, approving, and publishing consistent content takes more time and resources than expected.
You are investing in social media, but the results are unclear and there is no clear strategy for what to improve.
If this sounds familiar, we can help you build a clearer and more consistent social media presence.
WHY iCOOKASIA DIGITAL
Before becoming an agency, we built iCookAsia into a food media community with more than 860,000 followers across our platforms. That experience helps us understand what food audiences watch, share, save, and respond to.
Food and Beverage Specialists
We know how to make food look irresistible on screen.
Local Audience Understanding
We know what Malaysian and Southeast Asian audiences love to watch.
Content Made for Each Platform
Tailored content for Facebook, Instagram, TikTok, and YouTube.
Decisions Guided by Results
We track performance and keep improving what works.
OUR TRACK RECORD
Community content, recipe videos, live sessions, and advertising.
Reels, Stories, visual content, and product showcases.
Short-form videos, trends, recipes, and relatable brand content.
Long-form recipes, product videos, and branded video content.
From planning and production to publishing and reporting, we manage the day-to-day work needed to keep your brand active and consistent.
▪Monthly content strategy and calendar
▪Campaign and seasonal planning
▪Competitor and trend review
▪Platform-specific recommendations
▪Short-form and recipe videos
▪Static graphics and animated content
▪Copywriting in Bahasa Malaysia and English
▪Content adapted for each platform
▪Content scheduling and publishing
▪Comment and message management
▪Community and brand monitoring
▪Paid boosting where included
▪Monthly performance reporting
▪Content performance analysis
▪Practical recommendations
▪Monthly strategy review
We learn about your brand, audience, goals, competitors, and current social media performance.
We develop your content direction, platform strategy, monthly calendar, and campaign priorities.
Our team writes, designs, films, and edits your content. You review and approve everything before it is published.
We publish the approved content, manage the community based on your package, review performance, and improve the next content cycle.
OUR WORK
See how we have helped food brands create better content, reach more people, and build stronger online communities.
Running Lesaffre APAC’s TikTok with recipe videos, motion graphics and targeted ads, delivering 263K views and 4,076 new followers in one month.
Our service can cover strategy, content planning, video and creative production, copywriting, publishing, community management, and monthly reporting. The final scope depends on the package selected for your brand.
We manage Facebook, Instagram, TikTok, and YouTube. We will recommend the most suitable platforms based on your audience, goals, and available content resources.
We prepare the content for your review before publishing. Your team can provide feedback and approve the final content according to an agreed monthly schedule.
It depends on your starting point, audience, budget, and goals. We usually begin identifying useful performance patterns within the first few months and use those findings to improve the strategy.
Pricing depends on the scope, number of deliverables, production requirements, campaign duration, and support needed. Tell us about your project and we will recommend a suitable approach with a quotation.
Tell us about your brand, current challenges, and what you want to achieve. We'll recommend a practical way forward.