Beras ERA Social Media Management

about the brand

Beras ERA is a trusted rice brand with strong roots in the East Coast of Malaysia. Known for its quality and consistency, Beras ERA has become a staple in many Malaysian households. As the brand continues to grow, it aims to introduce its products to a wider audience across the country, while staying true to its local heritage

objectives / challenges

Our goal with Beras ERA was to enhance their digital footprint and strengthen their leadership in the East Coast market. Key challenges included:

1. Reinforcing brand loyalty in core regions while expanding awareness to the rest of Malaysia
2. Showcasing the value and uniqueness of their rice variants to differentiate from competitors
3. Creating content that educates and inspires, turning everyday meals into stories worth sharing
4. Engaging the community in ways that build trust and encourage interaction

Our Approach / Strategy

To meet these goals, we developed a comprehensive strategy focused on growing reach, engagement, and brand value:

Platform Management: We manage Facebook, Instagram, and TikTok with consistent, high-quality content

Content Strategy & Creation: Content is tailored to highlight product features, cooking inspiration, and local pride

Community Development: We promote user-generated content (UGC) to strengthen community ties and trust

Social Ad Campaigns: We execute geo-targeted ads on Meta and TikTok to reach both loyal and new audiences

Giveaway & Campaign Management: We run interactive campaigns and contests to boost participation and awareness

Recent Projects Showcase

See how we helped Beras ERA connect with East Coast communities and extend its reach nationwide.

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