SAJI Malaysia Social Media Management

about the brand

SAJI is a household name in Malaysia, best known as the No. 1 cooking oil brand in the country. As part of the FGV Delima product family, SAJI has since expanded beyond cooking oil to offer a wide range of everyday kitchen essentials — including sauces, creamers, coconut milk (santan), ketupat, meehoon and many more. With a strong presence in Malaysian kitchens, SAJI continues to grow as a brand trusted by generations.

objectives / challenges

When we began managing SAJI’s social media, the brand had zero digital presence despite being a market leader offline. Our challenge was to:

1. Establish SAJI’s online and social media presence from the ground up
2. Reconnect with loyal customers and bring them into the digital space
3. Reinforce SAJI’s position as the No.1 cooking oil brand in Malaysia
4. Support the launch of new products to increase brand visibility and market share
5. Build a strong community that engages with the brand regularly

Our Approach / Strategy

We offered a full-suite social media strategy tailored to SAJI’s unique position as a trusted brand entering the digital space. Our key initiatives included:

Community Building: We encouraged user-generated content (UGC) to create brand loyalty and advocacy

Cross-Platform Management: We actively managed Facebook, Instagram, TikTok, and YouTube, each with platform-specific content strategies

Content Creation & Strategy: We produced high-quality, localized content to educate, engage, and entertain SAJI’s audience

Ad Campaign Management: We executed strategic Meta and TikTok ad campaigns to drive engagement, traffic, and sales

Influencer Campaigns: Collaborated with local food KOLs to enhance reach and credibility

Live & On-Site Cooking Demos: Brought the SAJI brand to life through engaging live events and cooking sessions

Recent Projects Showcase

Explore how we helped SAJI grow their digital presence and connect with a new generation of consumers.

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