Able Dairies Social Media Management

about the brand

Able Dairies is the company behind the Able Farm brand — offering a range of dairy-based products such as UHT milk, sweetened creamers, and dairy beverages. Known for its quality manufacturing and strong B2B presence, Able Dairies is now building its B2C footprint by introducing Able Farm directly to everyday consumers

objectives / challenges

While Able Dairies has been established in the B2B sector, the brand faced a new challenge: building awareness and engagement in the B2C market. Key goals included:

1. Establishing a strong online presence for the Able Farm brand
2. Introducing and educating the market on its dairy offerings
3. Showcasing the product’s quality and value to attract direct consumers
4. Engaging with both existing B2B buyers and new end consumers through relatable content and digital campaigns

Our Approach / Strategy

To help Able Dairies transition into the B2C space, we implemented a full-service social media strategy:

Platform Management: We manage Facebook, Instagram, and TikTok, ensuring consistent branding and messaging

Content Strategy & Creation: We develop content that’s informative, family-friendly, and aligned with everyday Malaysian lifestyles

Community Development: Encouraging user-generated content (UGC) and fostering trust through real customer engagement

Social Media Advertising: Running Meta and TikTok ad campaigns to introduce Able Farm products to a wider audience

Giveaway Campaigns: Leveraging product sampling and seasonal contests to build awareness and excitement

KOL Collaborations: Partnering with food and parenting influencers to increase credibility and relatability

Recent Projects Showcase

See how we helped Able Dairies build a B2C digital presence and bring Able Farm to households across Malaysia

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