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Project Overview

For SERI PELANGI, contests were more than just games. They were about engaging the community, rewarding the brand's fans, boosting sales, and gathering content. Whether it's a creative challenge or a straightforward 'comment to win', we had something for everyone.





Our Approach
Contest Info & Mechanics, Creatives, Engagement, Winners Selection, Prizes Fulfillment, and Media
Results & Impact
Contest: 18
Contestants: 1,800
Engagement: 8,500
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